GlobalAlliance
Results of the autumn edition of the global Grayling PULSE survey are now available online
- 22 per cent of companies have no digital strategy
- Of those that have a digital strategy, only 39 per cent are integrated with a broader communications strategy
- Just 23 per cent of CEOs participate personally in their companies social media, and 44 per cent have no involvement at all
- ‘Improved Reputation’ and ‘Awareness’ are the two most common reasons for engaging in social media; the least common are ‘Increase in Sales’ and ‘Customer Service’
- Companies in the Technology, Media & Telecoms sector are most likely to have a digital strategy (83 per cent) versus 60 per cent in Transport, Automotive & Logistics and 68 per cent in Consumer & Retail
- Companies located in Western Europe are most likely to have a digital strategy (78 per cent), compared with 61 per cent in CEE and Eurasia
For more information on the results of the second Grayling PULSE survey and to read the opinions of the experts, visit theGrayling PULSE website.
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